Mate Rebrand

Write a short introduction that explains the idea, context and character of your project.For their rebrand, Forner helped MATE move beyond the "better brand" wellness playbook, trading rigid, fear-based messaging for a sharper story of intentionality: minimalist style, material integrity, and clothing that naturally fits into everyday life. To express that, we refined and elevated MATE's visual identity into a sophisticated, style-forward design language. The result is a brand tailored to women who refuse to choose between their values and their aesthetic. From strategy and messaging to a full design system including website design, packaging, and apparel branding—we worked with MATE to evolve alongside their customer, bringing the brand into its next era. Photography: Bryan Carr https://matethelabel.com/

Studio: Forner
Website / Instagram Account: Instagram
Discipline: Brand Identity Graphic Design
Category: Fashion
Year: 2026