el pan de juan

New identity for @el_pan_dejuan. Together with Mario Prieto, we wanted to bring a playful, unexpected face to a category that tends to take design pretty seriously. We brought back an old graphic tradition: shaping letters like the product itself. And chose salmon pink and blue to venture beyond the usual shades of dough and bread. Because a brand can look like bread without looking like every other bakery. The idea is for you to recognize Juan.

Studio

arutza

Website / Instagram Account

Website

Discipline

Brand Identity

Category

Food & Beverage

Year

2026